Mr R A

Your externalities are golden but your core sucketh

I’m a bit fed up with people, clients and businesses who aren’t the top brass in their industry, yet think that they can get to the top and become a somebody simply by doing, externally, what their role models are doing. Why do they think they can get to the top simply by changing a few externalities? Just like taking spectacular photos of an old banged up car won’t make your car look any newer or cooler, neither will creating a hot website make your company ay cooler.

And then I’m sick of the specialized companies who give these kind of people what they want without question. Sometimes it feels as if we’re a doctor who fixes noses without examining our client’s gaping head wounds, all because we need the money, it’s easy and we’re actually too busy too care. I work for a web company and sometimes it feels like we churn out websites and other digital gold that nobody sees, uses or cares about. And on other occasions we’ve told clients to sort their junk out and come back when they’re ready - and it felt really good.

These kind of companies need to get their core straightened up, they need good branding, good marketing, good customer service, good products and good services. They need a target market and they need a message. And they need specialised comapnies to work for them only once they’ve got these things sorted out. And us specialised companies need to offer services that help out these kind of companies before and after they’ve sorted themselves out. We cannot just do what we do and not care. We need to have the balls to say no or to help and guide these companies and people to achieve some long term goals though hard work and planning, and then maybe offer them some kind of specialized service that will rock their world.